Cheshire, UK (April 20, 2011) - Global life sciences and technology strategic communications agency The Scott Partnership, announces that it has been appointed by Pennsylvania-based Greenphire to lead a PR campaign aimed at raising company and brand awareness. Since being founded in 2007, Greenphire's clinical payment and communication technologies have been adopted by over 100 unique clients throughout the Americas, Europe and Asia Pacific. This latest addition to The Scott Partnership's portfolio is a further step in the company's ongoing expansion, strengthening its customer base and presence in the clinical studies market.
Patients participating in clinical trials have traditionally been reimbursed for their time and expenses by paper check. This is not an efficient payment method as checks are both time- and cost-intensive to administer, and in addition can be costly for the patient as approximately 60 million Americans are currently living without a bank account. In response, Greenphire have introduced an auditable card payment and communication system called the ClinCard solution which allows the study participants to be reimbursed in real-time through a reloadable debit card. The ClinCard is coupled with protocol, appointment and financial communication custom tailored to the study, resulting in benefits of increased subject retention and protocol compliance. The ClinCard solution is currently utilized by over 35 Sponsor companies and across over 1,000 studies at present. The Scott Partnership will undertake a PR campaign that further raises the profile of the company within the clinical industry.
Neil Rotherham, executive director of Greenphire, comments "We have appointed The Scott Partnership as they have a proven track record for delivering strong, results-driven PR campaigns in life sciences markets globally and they will be able to raise awareness of our unique ClinCard product introduction to the US market and support our continuing growth."
Kath Darlington, CEO at The Scott Partnership, adds: "Greenphire is a key account win for the business in 2011 and will provide an excellent complement to our existing clients. Our expertise and specialist knowledge of the industry will enable us to provide a PR campaign that raises awareness of Greenphire's innovative technologies and strengthens its position in the marketplace as an industry leader."
The Scott Partnership, located near Manchester, UK, was set up in 1996 as a specialist business-to-business PR consultancy for the scientific and technology industries. Due to its expertise, specialisation and commitment to building strong and long-lasting relationships with clients and media, it has become one of the leading life sciences and technology communication consultancies. With clients in the US, UK, mainland Europe and Asia, this new addition to The Scott Partnership's portfolio strengthens the agency's North American customer base and increases the presence in global technology markets.
For more information on The Scott Partnership, please call +44 (0)1477 539 539. Alternatively e-mail pr@scottpr.com or visit
www.scottpr.com.
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