The Scott Partnership Appoints Director of Client Services and Business Development in North America

The Scott Partnership Appoints Director of Client Services and Business Development in North America

With a 20-year career in communications, Mario Fante will drive the US business of leading global B2B PR and marketing communications agency

Cheshire, UK (24 July 2012) – The Scott Partnership (www.scottpr.com), a leading global business-to-business PR and marketing communications agency, today announced the appointment of Mario Fante as Director of Client Services and Business Development for North America. With over 20 years experience in global communications, and 12 years specialising in life sciences public relations, Mario has been appointed to support and expand The Scott Partnership’s US client base.

With leadership experience in agency, consulting and corporate environments, Mario is a seasoned communications professional working across a wide spectrum of the life sciences, including drug discovery and development, diagnostics,  DNA sequencing and analysis, informatics, and personalized medicine, as well as in environmental communications. Mario joins The Scott Partnership following his most recent position at PerkinElmer, where he took a leading role in building and driving its global public relations programme. (www.perkinelmer.com)

“As an agency with a compelling record of providing outstanding communications on both sides of the Atlantic, and matchless industry expertise, it is a privilege to become part of such a highly integrated team of top-flight professionals," comments Mario. “Given The Scott Partnership's commitment to making a real impact on behalf of its clients, as well as its skill in keeping ahead of global industry trends, we are very confident that the expansion of the US business will meet with great opportunities for success."

Kath Darlington, founder and CEO of The Scott Partnership, comments, “As a highly experienced and recognised global communications expert within the life sciences industry, Mario will integrate with and complement our growing team perfectly. Many of The Scott Partnership’s clients are headquartered in the US, making it a natural choice for us to appoint a US-based team leader. The company is continually growing and expanding its global footprint, with Mario’s appointment being another promising step forward in our global growth strategy.”

With sixteen years’ experience of working with clients in the science, healthcare, chemical and environment sectors, The Scott Partnership is based in Holmes Chapel in Cheshire with offices in the US and China. The company further expanded its portfolio last year by acquiring two specialist scientific marketing and PR companies Phoenix Marcom Ltd and Kapler Communications Ltd, both based in Cambridge.

About The Scott Partnership

Based near Manchester, UK, The Scott Partnership is a specialist business-to-business PR agency for the healthcare, scientific, technology and pharmaceutical industries, which has grown to become one of the leading communications consultancies in Europe. Founded in 1996, the company’s accelerated growth plan has seen it establish offices in Boston and Shanghai in the past three years as well as recent acquisitions of life science agencies Kapler Communications Ltd and Phoenix Marcom Communications Ltd.

For more information on The Scott Partnership, please call +44 (0)1477 539 539. Alternatively e-mail business@scottpr.com or visit www.scottpr.com.

Microsaic Systems Appoints The Scott Partnership to Support Growth Strategy

Consultancy Appointed to Lead Strategic PR Campaign Aimed at Raising Brand Awareness and Engaging Stakeholders

Cheshire, UK (26 June 2012) - The Scott Partnership, a leading global business-to-business PR and marketing communications agency, has been appointed by Microsaic Systems to raise company and brand awareness. The agency was selected for its ethos and track-record for delivering effective, results-driven communications strategies to a number of global organisations in the life sciences sector, which was imperative to Microsaic System’s decision.

The Scott Partnership will support Microsaic System’s growth in the UK and US and increase the visibility of its innovative technology; the Microsaic 3500 MiD, the world’s first chip based mass spectrometer. A versatile and portable solution for bench chemists in medicinal chemist laboratories, it has been developed in collaboration with three major pharmaceutical companies and is simple and intuitive to use. It is 90% smaller than conventional mass spectrometers with fewer infrastructure requirements and can be configured and ready to use in one hour. The extremely robust system has a drastically reduced footprint, making it the ideal mass spectrometer for the modern laboratory.

Microsaic Systems is at a very exciting time in its development. It has revolutionised mass spectrometry by integrating key miniaturised components onto patented chip technologies called ionchip®, spraychip®, and vac-chip. The core technologies are chip-scaled versions of traditional mass spectrometry components which can be interchanged rapidly by the user, enabling greater adaptability and speed of use. The Scott Partnership will engage stakeholders around this innovation, raising awareness of and demand for the technology.

“The Scott Partnership has a proven track record for delivering successful results-driven communications campaigns in the life sciences markets globally and they will be able to raise awareness of the world’s first chip-based mass spectrometer and support our continuing growth,” said Professor Eric Yeatman, Acting CEO of Microsaic Systems. “We want to spread the message that mass spectrometry is now more accessible to more laboratories than ever before.”

Kath Darlington, CEO at The Scott Partnership, adds: “Our expertise and specialist knowledge of the industry will enable us to provide a PR campaign that raises awareness of Microsaic’s innovative technologies and strengthens its position in the marketplace as an industry leader. Microsaic is a key account win for the business in 2012 and will provide an excellent complement to our existing clients.”

This latest addition to The Scott Partnership’s client portfolio is a further step in the company’s on-going expansion, strengthening its customer base. Located near Manchester, UK, it was set up in 1996 as a specialist business-to-business PR consultancy for scientific and technology industries. Due to its expertise, specialisation and commitment to building strong and long-lasting relationships with clients and media, it has become one of the leading life sciences and technology communications consultancies with clients in the US, UK, mainland Europe and Asia.

About Microsaic Systems plc

Microsaic Systems plc is a high technology company developing and marketing next generation mass spectrometry (MS) instruments for the analysis of gaseous, liquid and solid samples. Microsaic has successfully miniaturised mass spectrometry by integrating the key MS components onto patented chip technologies called ionchip®, spraychip® and vac-chip. Microsaic’s MS products retain the speed and sensitivity of larger, conventional MS systems but are substantially smaller, lighter, consume less energy and have lower running costs. The Company’s first product, the Microsaic 3500 MiD®, was launched in January 2011 and is the world’s smallest MS system.

Microsaic Systems plc was established in 2001 to develop miniaturized MS instruments based on Micro-Electrical-Mechanical Systems (MEMS) originating at the highly regarded Optical and Semiconductor Devices Group at Imperial College London. Microsaic has subsequently established a large portfolio of 88 patents, of which 36 are granted. The Company has been based at headquarters in Woking, UK since September 2004 and was admitted to AIM, a market of the London Stock Exchange, in April 2011 (ticker: MSYS).

For further press information please contact: Sarah Evans, The Scott Partnership, 1 Whiteside, Station Road, Holmes Chapel, Cheshire. CW4 8AA, United Kingdom Tel: + 44 1477 539539  Fax: +44  1477 539540  mail to: pr@scottpr.com

About The Scott Partnership

Based near Manchester, UK, The Scott Partnership is a specialist business-to-business PR and marketing communications agency for the healthcare, life sciences, technology, environmental and chemical industries, which has grown to become one of the leading communications consultancies in Europe. Founded in 1996, the company’s accelerated growth plan has seen it establish offices in Boston and Shanghai in the past three years as well as recent acquisitions of life science agencies Kapler Communications Ltd and Phoenix Marcom Communications Ltd. It is soon to establish a base in India. In 2012, it entered PR Week’s Top 150 PR Consultancies league table.

For more information on The Scott Partnership, please call +44 (0)1477 539 539. Alternatively e-mail business@scottpr.com or visit www.scottpr.com.

Manchester Evening News Editor Joins The Scott Partnership

Cheshire, UK (8 May 2012) – Former Manchester Evening News editor Maria McGeoghan has been recruited as director of strategy and operations at The Scott Partnership Holdings Ltd., the holding company of specialist business to business PR and marketing communications agency The Scott Partnership.

With sixteen years’ experience of working with clients in the science, healthcare, chemical and environment sectors, The Scott Partnership is based in Holmes Chapel in Cheshire with offices in the US and China. They further expanded their portfolio last year by acquiring two specialist scientific marketing and PR companies Phoenix Marcom Ltd and Kapler Communications Ltd, which are both based in Cambridge.

Kath Darlington, founder and CEO of The Scott Partnership commented : “We are a North-West success story, with operations growing on three continents. Maria joins the team to lead the strategy in our two Cambridge-based businesses, both of which are experiencing the growth that our group structure presents. Her solid foundation in the North-West of England will be an asset to us and as such, Maria will also help us strengthen our footprint locally, both in the UK and Europe. Our solid senior team will be enhanced by Maria joining us, as we take the business forward to exploit our many opportunities.”

Maria stepped down from her role as editor of the Trinity Mirror owned Manchester Evening News and editor-in-chief of 20 weekly newspapers in early April with a 30 year career in regional newspapers. She oversaw the launch of a weekly business magazine during her time at the MEN and presided over record online audience figures for the website.

“The Scott Partnership is a real success story and I am delighted to be joining such a talented and enthusiastic team.” she said. “They are embracing new challenges in new markets and I look forward to working hard to help achieve TSP’s future ambitions.”


About The Scott Partnership

Based near Manchester, UK, The Scott Partnership is a specialist business-to-business PR agency for the healthcare, scientific, technology and pharmaceutical industries, which has grown to become one of the leading communications consultancies in Europe. Founded in 1996, the company’s accelerated growth plan has seen it establish offices in Boston and Shanghai in the past three years as well as recent acquisitions of life science agencies Kapler Communications Ltd and Phoenix Marcom Communications Ltd.

For more information on The Scott Partnership, please call +44 (0)1477 539 539. Alternatively e-mail business@scottpr.com or visit www.scottpr.com.

The Scott Partnership arrival at the reception held at the residence of The British High Commissioner in Delhi.

Kath Darlington, CEO, joined the Rt. Hon. Dr Vince Cable, secretary of state for business, innovation and skills at the British event in India on Friday 16 March 2012.

The Scott Partnership Appoints Former Golley Slater Managing Director in New General Manager Role

Cheshire, UK (21 February 2012)- The Scott Partnership, a leading global business-to-business PR and marketing communications consultancy based in Cheshire, UK, is delighted to announce the appointment of Sion Ashley-Jones as Director and General Manager. A strong and continuous history of growth in The Scott Partnership has led to this appointment in which Sion will lead the expansion of the team.

As a former managing director of UK full service marketing communications agency, Golley Slater, Sion brings with him a wealth of experience in PR, marketing, branding, digital media and creative advertising in both the B2B and consumer sectors. Sion’s skills complement The Scott Partnership’s mission to continue growing their brand into becoming a full service communications agency, specializing in a number of different fields. Before joining The Scott Partnership, Sion directed communications for a variety of international and household clients including: The Army, Lloyds TSB Insurance, BMW, Mitsubishi Motors, Welsh Rugby Union, NatWest, VW and Konica Minolta. His contribution to the industry has been recognized with a breadth of prestigious awards including Silver and Bronze at the International Kinsale Shark Awards, The Cannes Gold Lion and a Silver British Television Advertising Award.

Kath Darlington, CEO of The Scott Partnership comments, “Sion is a natural choice for our rapidly growing team, his experience of providing full marketing consultancy for a broad range of international clients complements our increasing position as an integrated partner for global clients. The Scott Partnership is moving from its niche specialism into becoming a global player, and Sion joins us at a key time to make a positive impact on our future.”

Sion Ashley-Jones comments, “The Scott Partnership is positioned in the heart of the creative communications industry and I am looking forward to being an integral part of creating a new and innovative agency model. Times have changed and The Scott Partnership embraces change. Our agency offerings will now evolve alongside our clients’ requirements and we will continue to strive to excite and engage on every brief that comes through our door.”

The appointment is another step in The Scott Partnership’s continued global growth strategy. It follows the recent acquisitions of life science agencies Kapler Communications Ltd and Phoenix Marcom Communications Ltd, as well as the launch of a new corporate communications practice.

-Ends-

The Scott Partnership was founded in 1996 in the UK and over the past 15 years has become one of the leading B2B communication consultancies in Europe, with expertise in life science, healthcare, chemical and materials, security, packaging, automation and analytical instruments. In the past two years, it has accelerated its pace of expansion with newly opened offices in both Shanghai and Boston.

For more information on The Scott Partnership, please call +44 (0)1477 539 539. Alternatively e-mail business@scottpr.com or visit www.scottpr.com.

The TSP Shanghai Office Team!

We love this picture of our TSP China team on a group day out to celebrate the end of first year trading and a successful start to Quarter One of Year Two.

From left to right: Olive Zhang, Zoe Wang, Daisy Shao, Joyce Wang, Rae Wang, Jacky Cheng, Coco Gu, Lily Liu, May Lan.

Synergy Health (UK) Appoints The Scott Partnership to Support Hospital Sterile Services

Cheshire, UK (Date, 2011) – Global B2B strategic communications agency The Scott Partnership has been appointed by Synergy Health (UK) Ltd. to support growth in its Hospital Sterile Services division.

Synergy is a leading provider of outsourced and managed decontamination services for reprocessing surgical instruments, processing more than 60 million surgical instruments per year for Acute NHS Trusts, NHS primary care providers and healthcare operators in the private sector. With 18 sterile service facilities, Synergy is the UK’s market leader in the provision of this service.

The client is being managed by The Scott Partnership’s Healthcare division whose brief is to engage stakeholders around Synergy’s innovative operating model which improves service and instrument processing quality, while significantly reducing operating costs.

Mike Langhorn, Synergy’s Commercial Director said: “We chose The Scott Partnership for their invaluable NHS experience and wide knowledge of the healthcare sector. This makes them a valued partner in positioning our hospital sterile services as a viable solution to enhance patient safety, improve quality and reduce costs – critical to today’s NHS.”

“This welcome addition to The Scott Partnership’s portfolio is a significant step in our continued expansion - further strengthening our customer base and presence in the healthcare sector,” adds Kath Darlington, CEO. “This account very much plays to our strengths and joins many existing clients who specialise in contract outsourcing and where high-level clinical engagement is critical.”

Based near Manchester, UK, The Scott Partnership is a specialist business-to-business PR agency for the healthcare, scientific, technology and pharmaceutical industries and which has grown to become one of the leading communications consultancies in Europe. Founded in 1996, the company’s accelerated growth plan has seen it establish offices in Boston and Shanghai in the past three years as well as its recent acquisition of Kapler Communications, a Bedfordshire-based life sciences consultancy.

For more information on The Scott Partnership, please call +44 (0)1477 539 539. Alternatively e-mail business@scottpr.com or visit www.scottpr.com.

The World's Biggest Coffee Morning!

Last week we took part in a charity event for a very worthy cause, Macmillan Cancer Support. The coffee morning is a national event which started as a small gathering, organised by a local fundraising committee in 1990. It is now is a hugely recognised event, taking place in offices, schools, universities and fundraising societies all over the country. It has grown massively since its inception and has turned into the world’s biggest coffee morning, 43,000 people signed up and took part last year!

A Day at the Races

Friday 9^th September was the first decent day, weather wise, that we had seen in a while. Perfect timing as it was the day of The Scott Partnership’s trip to the Chester Races. Our southern partners Kapler, along with our sister company Scott Brothers Ltd. came along for the day which made it a big day out. After an excited morning at work, we piled onto the coach at lunchtime clutching our copies of the daily Racing Post in hope of winning some money. On the coach we were given our county concourse badges for admission which allowed us access to more of the course than most other ticket options. We were able to see the Paddocks Parade Ring and the Winners Enclosure, as well as having access to fine dining, various bars and an exclusive champagne bar. A pretty good deal I’d say!

CHESHIRE B2B AGENCY THE SCOTT PARTNERSHIP ANNOUNCES SECOND ACQUISITION IN TWO MONTHS IN CONTINUED GROWTH STRATEGY

03 October 2011: Cheshire based B2B agency The Scott Partnership Ltd (www.scottpr.com) announces the acquisition of Cambridge-based scientific marketing agency Phoenix Marcom Ltd (www.phoenixmarcom.co.uk).  The acquisition sees Phoenix move into the holding company of The Scott Partnership Ltd to operate as a wholly owned stand-alone business. The addition of Phoenix Marcom marks the second acquisition since July 2011 for Scott Partnership Holdings Ltd, as it continues to expand its offering in scientific markets with three strong autonomous brands.

CEO Kath Darlington explains "Phoenix Marcom is a strong, established business, with a solid record of scientific, full-service marketing in Europe.  The company provides its clients with a broad portfolio of marketing services, and has an impressive customer base.   Our intention is that Phoenix will remain autonomous, servicing its predominantly European clients, retaining its focus in the Cambridge area, via the existing Phoenix team.  The founder of Phoenix Marcom, Paul Carter, will join The Scott Partnership to support our expansion in Europe.  All five companies in Scott Partnership Holdings will now offer PR and marketing services, specializing in healthcare and life sciences markets worldwide."

Hello, The Scott Partnership!

I’m Lucy and I am currently in my third week of work at The Scott Partnership.  I’m here for a year on an internship after graduating in Public Relations from the University of Central Lancashire, Preston.

Although I am still getting used to setting my alarm for 7am every morning, I have to say that I am really enjoying adapting to working life.  The team here have made fitting in a breeze and have been extremely accommodating and willing to help.  I decided to take part in an internship as I feel they are a great way to get into the industry you want to be in and learn loads of useful stuff along the way.  After all, experience is one of the most essential attributes which employers in the PR industry look for.

With parts of experience within the industry here and there I can’t pretend to be an expert, However, my first few weeks here have taught me a considerable amount about how PR agencies operate, most of which I was not told in my 3 years at university! Everything from looking for and clipping coverage, posting press releases online, reaching out to editors, writing articles, researching for new clients, proof reading articles and keeping up with the company’s social media sites are included in my day to day responsibilities. That rains on whoever said interns only make the tea and coffee!

The rate in which the company is growing at a time of economic downturn makes me proud to have secured an internship here and to be able to work with a friendly, professional and experienced team. I know this year will teach me a lot and give me the experience and knowledge I need to fulfil a career within the PR industry.  The only downside is the fact I have to go for longer runs every weekend to burn off all the tea and biscuits we consume in the week- putting on a stone wasn’t in the job description!

New Pharma Application Notebook features a variety of The Scott Partnership clients.

The new edition of Pharma Application Notebook features some great coverage of The Scott Partnership and a number of our clients.  The global supplement from Pharma-Mag concentrates upon the techniques and applications used across all aspects of the pharmaceutical production process. Pharma Mag- features everything from packaging and distribution to drug discovery.

Click on the link to read cutting-edge editorial on topics such as patient recruitment, ePRO solutions for cardiac safety and the challenges of pharmaceutical-grade water monitoring.

Goodbye Internship

By Adam Gron, Public Relations Intern, The Scott Partnership

Right… There is no easy way to start with this reflective post so I’ll just do it: big thanks to all of you!

A few things I’ve learned during this crazy journey through the unexplored shores of PR practice at The Scott Partnership:

One: Be enthusiastic.

Two: If you are unsure about something you have to do (or feel totally lost like me during my first days) ask questions! Nothing questioned, nothing learned!

And three: Respect the people you work with. They’re the people that motivate and inspire you. At The Scott Partnership there is something about the team that has always encouraged me to run faster, work harder and face down my fears when I had to move out of the comfort zone. And that is, without doubt, the best way to learn.

But first, a little bit of background…

Strong Organic Growth Fuels Acquisition for Cheshire B2B Business Marketing Agency The Scott Partnership

Cheshire based B2B business marketing agency The Scott Partnership Ltd announces its acquisition of life science PR agency Kapler Communications Ltd. The acquisition sees Kapler move into the holding company of The Scott Partnership Ltd to operate as a wholly owned stand-alone business.


The Scott Partnership confirms that its consistent organic sales growth and expanding global footprint have together fuelled the acquisition, giving a three continent footprint with offices in the USA, China and now 2 in the UK.


This acquisition marks a significant step forward for The Scott Partnership in building international centres of excellence for B2B communications, delivered globally to life sciences and healthcare, chemicals and environmental clients.

The Scott Partnership Launches Corporate Communications Practice In Line with Growth Strategy

Cheshire, UK (July, 2011) - The Scott Partnership, a leading global business-to-business PR and marketing communications consultancy based in Cheshire, UK, announces the launch of a Corporate Communications practice.

The launch of the Corporate Communications practice comes on the back of fifteen consecutive years of growth, which has seen The Scott Partnership outperform the industry. It comes one year after the successful opening of offices in both North America and China.

To lead the new division, Pat McLaren has been recruited as Corporate Communications Director. A strategy and communications expert, Pat McLaren will lead services including investor relations, crisis communication and issues management. Pat will be working at The Scott Partnership in a multifunctional capacity, offering expertise in both Corporate Communications and Healthcare. This role is supported by Pat's extensive experience in both fields, holding a proven track record in investor relations and issues and crisis management and having originally qualified as a biomedical scientist. Before joining The Scott Partnership, Pat directed communications for global organisations, major investment banks, oil companies and food & drinks. Her expertise in Healthcare was honed during her 3 years spent heading Communications and Marketing at Alder Hey Children's Hospital.

Good Morning, The Scott Partnership?

Hello! My name is Rebecca and I am excited to say that I am the new addition to The Scott Partnership PR agency team.

Before joining The Scott Partnership I was a French and Spanish student at Lancaster University. Within four days of getting my results I had transformed from a nocturnal fancy dress connoisseuse (see, my French still comes in handy) to a 9-5 professional. I can’t say that I don’t miss hour-long Facebook stalking sessions and knowing 6am as bedtime rather than wake-up time but my first two weeks have been absolutely brilliant.

If someone had stopped me prior to this fortnight and asked what coverage was, what function a press release serves, or even what the position “Account Executive” entailed I would have just looked back at them blankly. Thanks to everyone at TSP being so friendly, welcoming and eager to help I would now be able to confidently answer each of those questions (and maybe even a few more!).

I won’t try and pretend that I am not still petrified of the phone, don’t ask about a million questions per hour and don’t have mild palpitations when I hear the sentence “write a PR on mass spectrometry”. However, the induction gave me a thorough understanding of day-to-day PR life. Emailing editors, clipping coverage, writing PRs, liaising with clients, amending articles are all a huge part of my week.  I have been introduced to a few of the client accounts in the pharmaceutical and drug discovery sectors that I will be working on and have been shown the vast network that requires sat-nav to navigate successfully at first. As a result I am really starting to get a feel for what we are all about: professionalism and dedication to service.

So far, so good. With the company’s ambitious strategy and recent new client wins it is a really exciting time to have started at TSP and besides, I really love that little impressed look that people do when I tell them I work in PR.

One of the most important things I have learnt since being at TSP? Always remember dress-down Friday, or you spend the whole day feeling like the one child that came to school in shirt, tie and blazer on non-uniform day.

The Scott Partnership Launches Corporate Communications Practice In Line with Growth Strategy

Cheshire, UK (July, 2011) - The Scott Partnership, a leading global business-to-business PR and marketing communications consultancy based in Cheshire, UK, announces the launch of a Corporate Communications practice.

The launch of the Corporate Communications practice comes on the back of fifteen consecutive years of growth, which has seen The Scott Partnership outperform the industry. It comes one year after the successful opening of offices in both North America and China.

Learn “How to manage communications in Asia” at ABCA Conference

Jacky Cheng from The Scott Partnership's China office is chairman of Asia Business Communications Association (ABCA) – a non-profit organization and a social network of communicators. It runs monthly salons, and occasionally runs training programs, conferences.

As more and more companies have located their Asia-Pacific headquarters in China, we see more communicators are taking Asia-Pacific responsibilities now, but it is also difficult for them to understand different cultures in the wide Asia region. So ABCA is organizing a conference on June 3^rd to talk about “How to manage communications in Asia”, with confirmed speakers from key countries across Asia including Japan, Korea, India, Singapore, Vietnam (and TBC one more speaker from Australia/New Zealand). All of the speakers are very senior and very experienced in communication industry and will talk about the difference of running communication programs in their countries/regions. This will be an excellent opportunity for companies to meet with experts from those countries to have first-hand information about the way of running communication programs in Asia.

For more information or to register for the event please contact: 

Joyce Wang

T: +86 21 5820 4200

M: +86 138 1665 3070

joyce.wang@bizcomms.asia

RICS appoints The Scott Partnership as media representative in China

April 8, 2011 Beijing – RICS (Royal Institution of Chartered Surveyors) today announced the appointment of The Scott Partnership as its media and communications partner in China from April 1^st.  This appointment aims to solidify the organization’s commitment, and to build recognition in China as the mark of property professionalism.

RICS is a global organization with over 140 years of representing professionals involving in land, valuation, real estate, construction and environmental issues. The organization has grown quickly in China in recent years and has established offices in Beijing, Shanghai, Chongqing and Guangzhou, with more than 1,200 individual professional members in China.

How to Run Your Marketing Communications Effectively in Asia

During Pittcon 2011, The Scott Partnership and International Labmate delivered a short-course entitled 'Marketing in Asia Pacific - A practical guide for Managers'. The programme was aimed at marketing managers, company owners, sales and business development professionals and scientists wanting help to succeed in targeting the Asian market.

Jacky Cheng, Managing Director, The Scott Partnership China, hosted a presentation entitled 'How to Run Your Marketing Communications Effectively in Asia', discussing the growing economy, the evolving media and other mar-com tools used in China. Watch Jacky's presentation after the jump.