During Pittcon 2011, The Scott Partnership and International Labmate delivered a short-course entitled 'Marketing in Asia Pacific - A practical guide for Managers'. The programme was aimed at marketing managers, company owners, sales and business development professionals and scientists wanting help to succeed in targeting the Asian market.
Jacky Cheng, Managing Director, The Scott Partnership China, hosted a presentation entitled 'How to Run Your Marketing Communications Effectively in Asia', discussing the growing economy, the evolving media and other mar-com tools used in China. Watch Jacky's presentation after the jump.
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